E-Commerce's Share of Retail, Explained
Online runs about 17 percent of U.S. retail sales and keeps climbing — but the headline number hides how unequally the shift is distributed across categories.
Henrik Larsen · April 9, 2026
Coverage of retailing as a business: store estates and closures, online fulfillment costs, assortment decisions, own-brand ranges, and the real depth of a promotion. Figures come from company filings and price tracking. Read by category managers, suppliers negotiating terms, and analysts covering the sector.
Online runs about 17 percent of U.S. retail sales and keeps climbing — but the headline number hides how unequally the shift is distributed across categories.
Henrik Larsen · April 9, 2026
The NRF's holiday number — nearly $1 trillion in recent seasons — counts November and December retail, minus cars, gas, and restaurants, and everyone quotes the definition nobody agrees on.
Henrik Larsen · March 17, 2026
Store brands took a record quarter of U.S. grocery spending in 2024 — and the striking part of the data is how little of it they give back when inflation cools.
Henrik Larsen · February 23, 2026
"Shrink" bundles theft with clerk error and damaged goods, which is why the industry's $100-billion crime headline deserves a careful read before it becomes policy.
Henrik Larsen · January 31, 2026
The Census Bureau's ratio of stock to sales is the sector's simplest stress gauge — and its post-pandemic swings showed how costly the wrong inventory level is on both sides.
Henrik Larsen · January 8, 2026